Universal Ident

The universal production indent is reflective of their company based on the imagery and other aspects used to create an idealistic portrayal of the company. Firstly, the earth is suggestive that  company covers a vast range of spectrums in terms of their productions, varying genre of film, this is crucially linked with the name universal outlined in bold which is again suggesting the company has no fixed genre or film type to create and can vary hugely across all ranges. The bold colours such as dark blues are portraying a largely powerful company, implying an element of this in the films they create. The music for the ident is again powerful, with uplifting bld sounds across a short periood of time. This is crucial to universal as a brand in terms of marketting as the sound to the ident is very much memorable and iconic. As the words universal pan across the Earth, covering it in its entirety it is indicative of the companies vast and monumental standing, this is important in terms of the film as conventionally after seeing a Universal ident you are expecting to see a film of high quality. Overall the general implications made and reflections of the company based on the ident using sound, lighting and content is that the company in itself is a powerful and diverse company varying in term so f film genres, this is shown through the Earth and its connotations. As well as adding to this implication the ident soundtrack is memorable and uplighting promoting a positive image of the company designed to be remembered form the audience's perspective in the future.



Another ident which has been edited to suit the theme of the film is shown below: